When should I issue a news release?

News releases can be used to announce:

• New products
• Significant modification to an existing product
• Changes in corporate identity, such as a new company name or logo
• New Web site
• Joint ventures
• Changes in corporate structure (New division or subsidiary)
• Corporate opinions (Opinion on industry trends)
• Features
• Events (Open houses, trade show involvement, speaking engagements, award ceremonies)
• New funding
• Personnel changes
• Corporate philanthropy (Volunteer work or donations)
• Hiring of agencies (Public relations, accounting, law firm)
• New partners
• Significant new customer
• Media advisories
• Milestones (Customers served, years in business)
• Round of funding received by the company
• Increase in market share or revenue