Do you guarantee that the media will pick up my release?
Unlike advertising where you are purchasing coverage in a publication or broadcast, with public relations it is up to the media to determine whether or not they will run your story. Coverage, or "pick-up", in a publication or broadcast will typically carry more weight with your target audience than an advertisement because it is considered unbiased third-party information. In most cases distributing a news release is far less expensive than purchasing ad space.
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News releases distributed by PR Newswire are picked up by media more often and generate more clips versus competing services.Send your news release today!