What is a news release?
A news release (also called a press release) is a written communication directed at the media, financial community, trade and industry analysts, investors and consumers to announce a product, partnership, acquisition, event, personnel announcement, or other newsworthy item. Editors, reporters, and journalists depend on news releases to alert them to unique products, trends and changes in the business landscape. If the journalist or analyst finds the announcement of value they may contact the company for more details and/or an interview. This may result in the company being mentioned in an article or broadcast. Even if a news release does not result in media pick-up, the content can still generate significant consumer interest online.
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