Case Study: Achieve3000
Achieve3000 is the leader in differentiated online instruction for grades 2-12. The company is in the midst of extremely rapid growth, and now serves more than one million students across America.
In March 2012, to accelerate its growth, Achieve3000 launched a new brand positioning, Web site and integrated marketing campaign. One of Achieve’s primary objectives was to leverage the new site to attract more prospects. Realizing that even with a well-optimized site, strong organic search traffic can take weeks or months to build, Achieve3000 turned to PR Newswire’s iReach Web-based news release distribution platform to enable online audiences and search engines to find the new site.
The Powerful Reach of iReach Achieve3000 optimized its new Web site for a core set of search terms with high levels of relevancy to its target audience. By crafting an information-rich, keyword optimized release, including multiple links to resources on the site, Achieve3000 was able to use the iReach WebReach package to distribute its content to sites across iReach’s syndicated network of 1,000+ news and media Web sites.
RESULTS: REACH, ACHIEVED
Shortly after distributing the release via iReach, the Achieve3000 Web site reached firstpage rankings for core terms, including #2 ranking for the most important term. The impact on the Web site and brand launch was significant:
- 12x increase in site visits from Google, a 9x increase from Bing
- and a 7x increase from Yahoo
- 15x increase in branded search queries
- 45% of traffic from new visitors
- 815 quality, inbound links secured
For a minimal investment, the iReach platform increased the impact of Achieve3000’s new site by placing it prominently in front of its key audiences, and by increasing traffic from Google by a factor of 12. Now, organic search traffic accounts for 32% of all Web site visits (up from 7% prior to launch). Importantly, iReach delivers more than just site traffic. For Achieve3000, iReach is the starting point for high-value site conversions (demo requests, content downloads and sales opportunities).
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