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"I'm finding that a press release driven out via PR Newswire plays a huge role in driving traffic to my clients' website. When we target reporters with a customized pitch that includes the release for background purposes, the numbers go higher and for longer.  Over a two-week period in February for one client, this approach resulted in a 128% increase in Web traffic."

Sally Hodge
Hodge Schindler Integrated Communications

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