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Catholic Relief Services Retains Mediassociates for Brand Campaign

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SANDY HOOK, Conn., Jan. 11, 2018 /PRNewswire/ -- Mediassociates, a U.S. media planning, buying and analytics agency, has been retained by Catholic Relief Services as its media agency to support brand advertising strategy. The media agency will research, plan, implement and measure paid advertising to build brand awareness for Catholic Relief Services in the United States.

"I am very pleased to kick off 2018 with the announcement Catholic Relief Services is partnering with Mediassociates on a year-long (and beyond) advertising campaign," said Chris Denney, Global Creative Director for Catholic Relief Services. "We are excited to work with such a passionate and talented group to help us catapult awareness for a brand that is a leader in humanitarian work the world over."

"Catholic Relief Services is one of the world's leading humanitarian organizations, and we are delighted to help its marketing team boost awareness and deliver on its mission," said Ben Kunz, EVP of Marketing and Content at Mediassociates. "For 75 years, Catholic Relief Services has helped millions around the world, responding to emergencies and fighting poverty, yet some people in the United States have not heard of its work. We look forward to changing that with advertising media innovation."

Founded in 1943, Catholic Relief Services carries out the commitment of the Bishops of the United States to assist the poor and vulnerable overseas. As part of the universal mission of the Catholic Church, CRS works with local, national and international Catholic institutions and structures, as well as other organizations, to assist people on the basis of need, not creed, race or nationality.

Mediassociates is an independent media planning, buying, and analytics agency. It guides brands in planning communication campaigns with a focus on predicting, measuring and optimizing marketing results. With the advertising landscape shifting almost daily, Mediassociates proactively guides clients through the ongoing revolution in media and technology. Recent clients include Atlassian, Black & Decker, the Centers for Disease Control, Gulfstream, Marriott, Nordstrom's Trunk Club, Seiko, SolarCity and SNHU.edu.

For more information on Catholic Relief Services, visit www.crs.org

For more information on Mediassociates, visit www.mediassociates.com.

Media Contact: 
Ben Kunz
Phone: 203.797.9500 x5204
Email: benk@mediassociates.com

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