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Wheelhouse Marketing & PR Announces Its Role With National Television Show 'American Beauty Star' Premiering September 21 on Lifetime

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Hired by show creators, Herrick Entertainment, as additional agency to on-board sponsorship/product placement partners

FORT WORTH, Texas, Sept. 13, 2017 /PRNewswire/ -- Wheelhouse Marketing & PR announces its partnering role with the upcoming national television competition series "American Beauty Star," hosted by iconic supermodel Adriana Lima, premiering September 21st on A+E Networks' Lifetime Channel

With an existing relationship in place, show creators Herrick Entertainment hired Wheelhouse as an additional agency to on-board sponsors and product placement partners. The Wheelhouse sponsorships team then began amassing content, building packages, developing pitches and executing outreach to targeted brands and agencies for face to face meetings.  "We're thrilled to be working with Norton Herrick and his team on this project. It's going to be an exciting competition," states Wheelhouse Marketing & PR President, Julie Curtis. "We have some incredible partners this season and we're already gearing up for brand outreach for season 2."

Season one partnering brands brought in by Wheelhouse Marketing & PR include:  BRONX COLORS Urban Cosmetics, Glamcor, Fave4, Algenist and Completely Bare.  "The concept of the show was a right fit for our brand," says BRONX COLORS Urban Cosmetics COO, Isabelle von Känel. "With our philosophy being – this is where trends are born –  we are right there where new trends are being created before our very eyes."

American Beauty Star brings together twelve celebrity stylists and salon professionals to compete in a series of challenges, from creating high-end editorial looks to the most current glam creations for red carpets and runway shows. At the end of the season, only one contestant will be named American Beauty Star.  Longtime Vogue Beauty director Sarah Brown will serve as a judge, alongside an all-star lineup of celebrity guests and beauty industry influencers. American Beauty Star was created by and produced by Herrick EntertainmentNorton Herrick is the executive producer along with Ross Elliot, Christian Murphy and Adriana Lima.

American Beauty Star premieres September 21, 2017 at 10:30/9:30 Central on Lifetime.  For more information go to:

Based in Fort Worth, TX, Wheelhouse Marketing & PR develops connectivity between brands and unique entertainment properties by creating holistic partnerships that initiate win-win platforms. From public relations campaigns that support the story the brand is expressing, to marketing initiatives and sales programs that are fully supported by inventive collaborations, Wheelhouse takes a distinctive and human approach to manifesting a message that speaks to the heart of the consumer.

Company Disciplines Include: Public Relations | Strategic Partnerships |Brand Building | Sponsorship Acquisitions | Consumer Engagement | Campaigns (POS, Interactive, Loyalty Programs) | Digital Engagement |Fully Executed Marketing Concepts (Origin to Completion) | Sponsorship Evaluation | Cause Marketing Platforms | Sponsorship Activation and Experiential. |

Herrick Entertainment is a motion picture, television and Broadway theater production and financing company committed to providing audiences with high quality filmed entertainment and Broadway shows. The company's past theatrical projects include the films 2 Guns, starring Denzel Washington and Mark Wahlberg; Oscar nominated Lone Survivor starring Mark Wahlberg; and the coming of age film Very Good Girls starring Dakota Fanning, Liz Olsen and Demi Moore. Herrick Entertainment is also involved with numerous award-winning Broadway shows including four-time Tony nominated show Waitress, Tony award-winning Broadway revival of Pippin, Spider-Man: Turn Off the Dark, Tony award-winning Broadway revival Hair, Tony award-winning Exit the King. American Beauty Star airing on Lifetime marks Herrick Entertainment's first foray into reality television. Herrick Entertainment is an affiliate of The Herrick Company, Inc., which includes an extensive real estate portfolio, renewable energy and partnership in Thoroughbred horses, including Kentucky Derby winning horse Animal Kingdom and 2017 Belmont winner, Tapwrit.

Press Contact: 
Kell Curtis - 817-703-5394

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SOURCE Wheelhouse Marketing & PR