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ChefsFirst.com, Restaurant Equipment Dealership, Branches off From Parent Company to Provide Customers with New Products and Services

OAKLAND, Calif., Oct. 1, 2012 /PRNewswire/ -- Finding that delicate balance between affordable prices and high-quality restaurant equipment can be a difficult task for anyone that has recently set off to re-vitalize their current business or begin a new company. Oakland-based full service restaurant equipment dealership, ChefsFirst.com, has now branched off from its local brick-and-mortar parent company to offer improved customer support, new prices, and seamless information on all products.

"Russell has brought a whole new energy and innovation to the company and comes with over 35 years experience in both commercial foodservice and high end home appliance industries." says Mr. Bob Malawy, chief software engineer for the company. Mr. Russell Zipkin is the former founder and product designer of the Russell Range line of professional style cooking equipment and an integral part of the development of ChefsFirst.com, the internet extension to East Bay Restaurant Supply. East Bay Restaurant Supply remains one of the largest local supply dealerships throughout the San Francisco Bay area and Sacramento.

"We are excited to now be in a position to branch out on our own. We are making significant changes to our product mix, pricing, and product information and expect to appeal to restaurateurs, caterers, bakers, professional and home chefs around the country. We truly want the customer interaction with our site to be informative, easy-to-navigate, and very competitive." says Mr. Zipkin.

Many online restaurant equipment resellers are challenged these days due to the manufacturer's Minimum Advertised Pricing, or MAP. "ChefsFirst.com has set a primary goal to entice customers to buy from us even when they see the same price at every online store," Mr. Zipkin states as a response to this ongoing problem. "We offer informative and entertaining content, user friendly interface, and consummate customer service at the lowest possible price giving our customers confidence to buy with us."

This is why countless customers, from restaurant owners to local caterers, are now turning to this e-commerce division for the leading cooking products with hassle-free support.

You can visit http://www.chefsfirst.com to view their products or to make a purchase. You can also call (866) 930-2433 for more information.

SOURCE ChefsFirst.com