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Small Businesses Can Eat Big Business' Lunch with Better Branding and a Strong Culture, Says High Growth Business Experts Kubica-LaForest
Sales and Service Excellence Magazine Features East Greenwich Consulting Firm
EAST GREENWICH, R.I., Sept. 19, 2012 /PRNewswire/ -- When small businesses build their brands and cultures by listening to customers and employees, they can grow dramatically faster than large companies and take business away from big businesses, say small business experts Kubica-LaForest who help their clients achieve high growth.
"Remarkable companies actively work to influence their brand perceptions and culture, unremarkable companies don't," say Tony Kubica and Sara LaForest, who are featured on the cover of this month's Sales and Service Excellence magazine.
The key to building a remarkable company is to create "Organizational Gravity," a term coined by Kubica-LaForest. Companies that succeed ask these questions:
- How can I improve my organization's culture?
- What can we do with dissatisfied employees?
- Why are my customers leaving?
- Why are my employees leaving?
- How can I build my company's brand?
- Why isn't my business growing?
"Brand building and culture building are not projects. They are key components of high growth businesses regular operations. Yet, it can be difficult for businesses to receive feedback from their customers and their employees, as it may be feedback they do not want to hear," said LaForest. "For the businesses we work with, this feedback is helpful and leads to influencing perceptions and often, helps with reinvention of their businesses products, services or delivery, which leads to growth and sustainability."
"Doing this, requires organizational spine. You must test your own thinking, presumptions and hopes regarding what your customers and employees truly believe and value about you. And you must make a commitment to be responsive to what you learn from them," said Kubica and LaForest.
"No business leader wakes up every morning and dreams of building an average company. No one hopes that their customer service is under-whelming and that their employees will be uninspired to do their best. Yet, often a chasm exists between wanting and doing," said Kubica.
"How do you become a remarkable company? It starts and ends with your understanding and influencing your customers and your employees," they said. "Brand is the promise you make to the market; culture is about how you deliver on that promise. If you miss one, you miss the opportunity to be remarkable."
To see a brief video describing the process of creating a system for Organizational Gravity, go to www.kubicalaforestconsulting.com. For additional information on customer satisfaction and business growth, see their blog, free articles, white papers and videos at: www.kubicalaforestconsulting.com or contact them at email@example.com.
Ken Shelton, editor/CEO of Leadership Excellence says about Kubica-LaForest, "Some people can't see the forest for the trees when it comes to improving performance. To them, resolving this riddle is like solving a Rubik's cube. Tony Kubica and Sara LaForest are the premier experts at coaching managers and leaders on how to boost performance and accelerate growth by mastering the people factor."
About Kubica-LaForest Consulting
Tony Kubica and Sara LaForest are high growth business experts. Their firm, Kubica-LaForest Consulting specializes in helping entrepreneurs and executives of global companies and organizations improve their business performance and accelerate their business growth in record time.
While their client base centers in health care, they also serve energy companies, financial and insurance markets and educational and private membership clubs.
They are widely published internationally and train and speak at conferences. Their work is published in Healthcare Executive, Business Week and Fast Company and many more.
SOURCE Kubica-LaForest Consulting