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Social Media for Small Businesses - Defining a Strategy

The second in a series of PR Newswire articles helps small businesses pinpoint their social media objectives

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NEW YORK, Sept. 12, 2012 /PRNewswire/ -- Fundamental to any successful social media program is aligning the strategy to a specific business goal and then defining and prioritizing the marketing tactics to support it. This is especially important to small business owners who are braving the complex world of social media for the first time and seeking a manageable plan that is worth their effort and brings value to their business.

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"What Should My Social Media Strategy Be?," the second PR Newswire article in a six-part series focused on social media for small businesses, helps those just getting their feet wet with social media identify possible social media objectives – from increasing networking opportunities to generating leads to improving customer service. The article also provides some basic steps to help position a business for social engagement, as well as tips for small business owners to locate their audiences – and potential customers – online.

To read the complete article, visit http://bit.ly/OEt5dh. Stay tuned for next week's article, "Which Social Media Sites Should I Use for My Strategy."

PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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