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Social Media for Small Businesses - is it worth it?

The first in a series of PR Newswire articles guiding small businesses through social media explores some common myths of the busy social sphere

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NEW YORK, Sept. 5, 2012 /PRNewswire/ -- With social media growing at a rapid pace and new platforms emerging, the value it brings to brands and organizations that navigate it strategically is also rising. Small business owners, who are constantly assessing their priorities, are often asking themselves if social media is right for their business, if the rewards outweigh the challenges and if so, how to even get started.

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Through a series of articles posted on its PR Toolkit, PR Newswire, over the course of six weeks, will explore social media for small business, starting with its basic purposes and then delving a bit deeper into strategies and practical applications for executing a manageable plan that aligns with business goals. The first article, "Should I Participate in Social Media for My Small Business," provides a basic overview for small business owners questioning whether or not to take the social media plunge and dispels some common myths about social media.

To read the complete article, visit http://bit.ly/Q0s9TB. Stay tuned for next week's article, "What Should My Social Media Strategy Be."

PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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Rachel Meranus
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PR Newswire
+1.201.360.6776
Rachel.Meranus@prnewswire.com

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1.201.360.600
Meryl.Serouya@prnewswire.com

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