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“As President of a Las Vegas based boutique public relations firm working with limited staff and resources, I have found PR Newswire to be an extremely valuable tool in branding and marketing my clients. Representing small businesses and not-for-profit organizations with restrictive budgets (especially in the current economic climate), PR Newswire’s distribution services allows for what I note as the 4Es: the most efficient, effective and economical means of Exposure. Exposure that spans the nation and beyond! In addition to the traditional media pick-up, there are hundreds of TOP internet news rooms which post PR Newswire releases “word-for-word.” The internet news room postings have a two-fold effect: increasing the opportunity for media, businesses and consumers from across the globe to read the release, as well as enhancing the internet Search Engine Optimization (SEO) of the client and its product/service.”
Mary B. Vail, OSG
The Philanthropic Publicist
5 Valuable Marketing Ideas for Small Businesses
NEW YORK, Aug. 3, 2012 /PRNewswire/ -- Small business owners face an ongoing challenge of competing with the major players in their industries without the luxury of their big budgets, but by incorporating a few of the marketing ideas for small businesses offered in the latest article on PR Newswire's PR Toolkit, they can broaden their networks, promote their brands and attract prospective customers – all without breaking the bank.
The article offers five effective marketing ideas for small businesses, as well as best practice tips to implement them, including suggested sites to locate professional networking events, simple guidelines for writing a blog that readers will enjoy and cost-effective online press release distribution options to give online visibility a boost. To read the complete article, visit bit.ly/N1mmvE.
PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Vice President, Marketing and Communications
Marketing and Communications Associate
SOURCE PR Newswire Association LLC