Connect with Us

Powered by PR Newswire

  1. PR Learning Center
  2. Reach the Media
  3. Request Information
 
  • Print
  • Email
  • Share 
  • Blog it 
  • Blog Search 

PR 101 eNEWSLETTER - SUBSCRIBE TODAY!

With simple tips and actionable advice, you'll be able to quickly and easily enhance the visibility of your product, service and brand.

  •  

"PR Newswire was a critical tool in helping my client maintain revenues. Faced with declining revenues, I needed to get them out of the box. While they weren’t ready to abandon their print and direct mail efforts, I helped them bolster their web and media presence. The PR Newswire effort definitely helped, especially enhancing our search engine optimization and pay-per-click efforts. When we saw the release distributed through dozens, if not hundreds, of sites on the web, we also saw our pay-per-click ads placed near the release. End result was increased traffic and a bump in their revenues."

 

Jim Fong
Diagnostics Plus
diagnosticsplus.com

Read All Testimonials

Top 5 Strategies for Getting Press for Your Small Business

Share with Twitter Share with LinkedIn
May 4,2017

By Rich Kahn, eZanga.com

 

Small business owners have a lot on their plate. Oftentimes they’re doing it all -- ordering inventory, responding to customers, managing employees. Marketing their company is the last thing on their mind. And with a smaller budget than large corporations, hiring a PR firm to do the legwork isn’t always feasible.

But that doesn’t mean they can’t still get press for their small business. Here are five strategies to easily incorporate into your small business’ daily routine  And the best part: they won’t break the bank. 

 

1. “Newsjack” Relevant Breaking News

Always keep an eye out for breaking news that is relevant to your business. You never know when an opportunity to “newsjack” may arise. For example, perhaps there’s an impending snowstorm, and Channel 6 is looking for a local plowing company to give viewers some wintry weather safety tips.

For no cost at all, you can lend your expertise while getting press for your business.

To seize opportunities like these, sign up for Google Alerts for keywords related to your business. When you get an alert for a relevant article, reach out to the reporter, and offer your expertise. Be sure to include the caveat that if they don’t need you as a source now, to keep you in mind for future stories. 

 

2. Be a Source on PR Newswire

PR Newswire offers journalists a place to find sources and experts. Reporters who need to speak with an expert (like you) on a subject, can submit a media query or search PR Newswire’s experts database.

Only respond to the queries that interest are relevant to you. If you’re selected as a source, you may be rewarded with potential press in the form of direct quotes, mentions, sometimes even a feature article.

 

3. Connect With Industry Influencers

Influencer marketing can garner you a lot of positive exposure. But it only works when influencers are genuine advocates of your brand. Younger audiences like Millennials and Generation Z can detect when something is fake. And there’s nothing they dislike more than inauthentic brands.

Social media is an efficient way to connect with industry influencers. Search relevant hashtags and don’t forget to comb through your existing followers. Look for those influencers who truly love your brand, ones that are already raving about it. 

However, influencers do come at a cost. If certain influencers are out of your price range, consider using micro-influencers, which are just as powerful, but for a lesser cost.

 

4. Start a Blog

Increase your brand exposure by starting a company blog. Blogging is a great way to showcase your expertise and drive traffic to your site. And you never know when the press might read an article of yours and want to feature it in the news.

Try to blog at least twice a week. If you’re unable to produce fresh content on a regular basis, consider recruiting guest bloggers to write for your site. Another tip: focus on creating evergreen content, timeless blog posts that will remain relevant. When you’re pressed for time and need to post a new blog, evergreen content can be republished in a pinch. 

 

5. Leverage Social Media

Once you’ve got content, you’ll want to leverage it on social media. Share it on platforms like Facebook, LinkedIn, and Twitter, any place where your target audience will want to read it. Then take it a step further and engage with your audience. Address any questions they might have about the piece.

Also share others’ posts, too. Not only will you build a rapport with your industry colleagues (and audience), you’ll be boosting your credibility as a thought-leader, too.

 

 


Rich Kahn is the CEO of eZanga.com and has been recognized as a leader in the online advertising industry since 1993. Rich started eZanga.com, a digital marketing firm specializing in pay per click and pay per call advertising, in 2003 with his wife, Beth. Follow him on Twitter at @richkahn.

 

 

 

 

Request More Information Now!
CLICK HERE to save more than $2,000 with PR Newswire's Small Business PR Toolkit Discounts and Special Offers.
 

Back to top