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The 5 Best Ways to Create Evergreen Content

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July 30,2015

By Phillip Thune, Textbroker

 

In general, two types of successful content exist: Topical content that is relevant now and will lose its influence over time, and evergreen content that is pertinent now and will continue to be in the future. While both are important components of a content strategy, evergreen allows a brand to re-use, reshare and repurpose the same information, saving both time and resources while increasing the amount of traffic the website and business receive.

Create evergreen content with:

  • Instructions
  • Interviews
  • Answers
  • History
  • Lists

 

Instructions

According to Internet Live Stats, Google processes over 3.5 billion searches per day. A significant number of those are inquiring how to accomplish a task. “How-to” guides and tutorials can perpetually provide valuable answers. Tackle challenges that will continue to be relevant in the future, with solutions that will remain the same. A guide on how to change a lightbulb, for example, is and will continue to be accurate and important to residents new to DIY chores. And if the content is tailored to a certain skill level, it’s recommended to clarify that information in the title. For instance, specify if your tutorial on a software program is for beginners or for experts.

Interviews

Interview industry experts and influencers. Interviews are a great form of evergreen content because they’re not only timeless but also simple to repurpose. Take the podcast or video and convert its content into a blog, white paper, ebook or PowerPoint presentation.

Answers

Because answers to questions regarding the practices and standards of a company as well as industry terms rarely change, FAQ and glossary pages are ideal for evergreen website content. According to PlainLanguage.gov, readers complain about jargon more than any other writing fault. So when creating term definitions, be as clear and straightforward as possible so every reader can understand the information and won’t reference another source instead.

History

When providing historical content either about the industry or the brand, avoid using adverbs of time. For example, using words like “last year” or “recently” will quickly cause the content to be inaccurate and outdated. Instead, use the actual date that the historical event took place.

Lists

“Top 10” lists of topics that aren’t time-sensitive are not only perennial but also very easy for readers to digest since the information is concisely broken down and organized. Lists can vary from a compilation of industry resources or tools to the best and worst practices of a particular subject or technique.

 

Because evergreen material will remain pertinent, new users will continue to find and reference the already established content, which will increase traffic and visibility over time. In fact, according to a case study conducted by Moz.com, creating perpetually relevant content improves a brand’s website traffic, overall growth and reputation as an authority. 

 


About the author, Phillip Thune
Mr. Thune is the Chief Executive Officer of Textbroker, which he joined in 2010. Textbroker has grown dramatically as demand for content marketing has increased across the world. Prior to Textbroker, Mr. Thune was the CEO of HireMeNow.com and President of MIVA (previously FindWhat.com), where he helped grow the company from 35 employees and $500,000 in annual revenue to 500 employees and nearly $200 million in five years, raise over $34 million dollars, acquire five businesses for a total of $230 million, and achieve a market capitalization of over $700 million. Mr. Thune also helped lead two different radio broadcasting groups which were among the 25 largest in the U.S.

 

 

 

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