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From the PR Newswire Blog: Writing More Effective Press Releases

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August 22,2011

Utilizing Search and Social Media to Craft Effective Messages

This post from PR Newswire’s blog, Beyond PR, provides useful tips for identifying topics, conversations and keywords to connect with your audiences, such as:

  • Mine your social media monitoring accounts daily to see what your audiences are talking about.
  • Check your press release reports to see which releases generated the most interest.
  • Look at your web site analytics to get a handle on what areas of your site are most popular and which keywords people used in searches that led them to your web site.

 

 

Read the full blog post post here.

 

 

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