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Update 2014: Using Twitter as a Part of Your Overall Small Business Marketing Strategy
By Phillip Thune, Textbroker
88% of companies plan to use social media as part of their marketing strategy in 2014 according to eMarketer in their Social Media Advertising: Seven Trends for 2014 report. Twitter ranked as the third most important advertising platform. So what is the best way to include Twitter in your small business marketing plans for 2014? How can you best leverage Twitter? With new updates, multiple advertising options, and continued growth, you will want to take a fresh look at Twitter.
Twitter can benefit your business in many ways including brand awareness, lead generation, and engagement with consumers. Here is a checklist of what you can do to tap into Twitter and get results
- Use Twitter as the Voice of your Brand
Any good marketing strategy relies on a strong brand. Twitter is the perfect platform to display your brand and get your message to consumers. It is a way for you to tell your business story to the Twitter community. Make sure that your account name, background images, and Twitter handle represent your brand in the same way that you represent yourself in other channels.
The content that you display on Twitter should match your corporate voice, communicate important messages, and establish your brand as a thought leader in your industry. Create a game plan for the content that you publish, and stick to it. It is important that all communications through Twitter represent the brand, your products and services, and your corporate values.
- Engage with Consumers
Twitter is an excellent way to communicate with the business community. People go to Twitter for news, recommendations from friends, and to find company information. That makes it a perfect platform to build trust with your consumer base and publish information that will bring people back to your website, where they can get more information about your products and services. Make sure that you publish interesting content, well-planned imagery, and quality customer interactions.
To engage with people using Twitter, follow people and interact with your customers, business partners, competitors and others in your industry. Don’t just provide great content; deliver thoughtful responses as quickly as possible and build authority. Additionally, always address negative feedback quickly, and with respect.
- Be active and creative
Content should be interesting and relevant to the consumer. Fill your feed with creative content that is related to your industry and keep product updates and company information to less than 20% of your content.
Have an execution strategy that includes frequent posts and mixes web content, images, photographs and video. Tweets can include a link to any content, so make sure to share your blog posts, website pages, and even PDF documents. Be active, but not too active, and make sure that the content is interesting and informative. Use giveaways, personality, and humor to keep things fresh. Find creative ways to engage followers and convert them into brand advocates who will share your message.
Following these guidelines will not only gain loyal brand promoters, you will begin capturing leads and converting visitors into customers.
Textbroker is the leading internet platform for on-demand, unique written content, delivering tens of thousands of items per month to its client base. Textbroker.com offers custom U.S. English content creation from 100,000 U.S.-based freelance authors. Textbroker’s other websites offer custom content from professional, native-speaking authors in German (textbroker.de), French (textbroker.fr), UK English (textbroker.co.uk), Spanish (textbroker.es), Dutch (textbroker.nl), Italian (textbroker.it), Portuguese (textbroker.pl), Brazilian Portuguese (textbroker.com.br) and Polish (textbroker.pt). Textbroker is backed, in part, by Viewpoint Capital Partners, a €200 million private equity firm. More information is available at www.textbroker.com.
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