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With simple tips and actionable advice, you'll be able to quickly and easily enhance the visibility of your product, service and brand.
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Mary B. Vail, OSG
The Philanthropic Publicist
Ten Ideas for Your Next Small Business Press Release
Press releases are excellent ways to gain online visibility for your small business. Well-written press releases can generate a lot of buzz with the media and raise your company’s profile online. In order to be effective, a press release should revolve around a timely and unique topic. If you're stumped about creating great press releases, the ten ideas below are sure to get your creative juices flowing.
1. New Hire
Whether your business recently hired a new entry-level employee or has a new president, you should highlight the news with a press release. Simply include pertinent information about the new employee and the value they add to your business.
2. New Product
Any time you unveil a new product or service, you should create a press release to announce its debut to the world. These types of press releases should highlight the features of the product, where the product is available for purchase and any details of interest to the target retailer or consumer.
3. Updated Website
If major changes or additions to your company website have been made, the changes can be outlined in a press release. Make sure to explain why the modifications were made and how the changes will benefit new and existing visitors.
4. New Location
If your small business has relocated or opened another location, the news is a natural choice for a press release. It demonstrates that your business is thriving, and it gives you the opportunity to report on the expansion of you business.
If your business lands a new client, project, contract or large sale, a press release is a great way to let the media and consumers know about your success. Newsworthiness is important, so make sure to emphasize what makes the sale so special.
6. Philanthropic Activity
It's smart to issue a press release when your company participates in philanthropic activities. Whether your employees have volunteered for a good cause or your company has made a donation, a well-written press release can highlight the news to enhance your online visibility. On top of that, giving back to the community is a good thing to do.
Any time your company or an employee is recognized with an award, you should take the time to issue a press release about it. The same is true about being featured in a major publication. This type of recognition is something that you should share with the world.
8. Free Offers
Everyone loves freebies! Distributing a press release about free offers will get the attention of the media and consumers.
9. Survey Results
Take an informal survey during regular business hours, and publish the results with a press release. The survey can relate to your company or revolve around a more general topic. Readers love data and a survey is a great way to collect information about your business, industry or products.
Every time your company's anniversary rolls around, you should find a way to incorporate the information into a press release. The press release can revolve around the things that have been accomplished throughout the year.
It pays to issue a press release about your small business from time to time, and there's no end to the possibilities when it comes to topics.
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