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Small Business Owners: Are You Optimizing these 5 Content Areas?

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January 31,2013

By Chris Sturk, Managing Editor, Mequoda

Search engine optimization is one way small business owners can get more visibility online.

If you’re in the process of better optimization for your website’s content, take a look at the suggestions below. They are standard components of SEO that will help you compete for visibility in Google.

Headlines: All article headlines posted online should include a primary keyword phrase. This helps search engines and content seekers understand immediately what your article is about.

Try to insert your keyword phrase as early in your headline as possible. This will allow your headline to stay intact and avoid being truncated. If your headline is truncated and your keyword phrase gets edited out, you’ll miss any SEO value your keyword-rich title originally had. I typically suggestion online content creators keep the length of article headlines at 70 characters or less. Although this number isn’t a hard and fast rule, it’ll certainly help you avoid truncation.

Images: Properly name your images with the relevant keyword phrases that your article covers. While in the process of naming your images for SEO purposes, make sure to edit the size of your image. This in itself is a form of image optimization and will help your website load quickly.

Video descriptions: Are you using YouTube – the world’s second most popular search engine – for the distribution and promotion of video content? If so, did you realize you could be getting extra SEO value from the video content?

In this process you can optimize the headline of your article while including a video description rich with your keyword phrases.

URLs: Creating URLs that mimic your headline will provide another chance of creating alignment and putting emphasis on your keyword phrases.

Press releases: Google News loves optimized press releases. I say this because I’ve seen my own optimized press releases rank high for their primary keyword phrases. Better yet, I’ve seen some optimized press releases stay ranked in Google for nearly two months.

If you want some additional web presence and impressions, an optimized press release is a good start.

To start, optimize your title and subhead. Then go through the body copy and strive for a keyword density of at least two percent and no more than four percent. If you are going to distribute similar content more than once, be sure to change the headlines and write a new 150-word lead. If you don’t create unique content, Google will likely disregard your press release, considering it duplicate content.

Organic search engine optimization has led to significant increases in Google visibility for website operators who understand the process. Try using the tips I’ve shared above while optimizing your website content.

Mequoda Group's Managing Editor, Chris Sturk compiles, edits and publishes posts on the Mequoda Daily blog. Mequoda Group offers consulting services for publishers on content marketing, online publishing, search engine optimization, email newsletter marketing, editorial management, landing page best practices, social media optimization and online business management.

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