PR 101 eNEWSLETTER - SUBSCRIBE TODAY!
With simple tips and actionable advice, you'll be able to quickly and easily enhance the visibility of your product, service and brand.
“As President of a Las Vegas based boutique public relations firm working with limited staff and resources, I have found PR Newswire to be an extremely valuable tool in branding and marketing my clients. Representing small businesses and not-for-profit organizations with restrictive budgets (especially in the current economic climate), PR Newswire’s distribution services allows for what I note as the 4Es: the most efficient, effective and economical means of Exposure. Exposure that spans the nation and beyond! In addition to the traditional media pick-up, there are hundreds of TOP internet news rooms which post PR Newswire releases “word-for-word.” The internet news room postings have a two-fold effect: increasing the opportunity for media, businesses and consumers from across the globe to read the release, as well as enhancing the internet Search Engine Optimization (SEO) of the client and its product/service.”
Mary B. Vail, OSG
The Philanthropic Publicist
How Small Businesses Can Manage a Better Blog
- Find your frequency – Once you start writing a blog, you need to maintain it on a regular basis. This way your readers will feel like your creating a consistent publication. Your frequency will likely depend on your staff resources.
- Find your length – Your target audience dictates your article length. Some audiences prefer long-form copy opposed to short articles. Writing for your audience will help you avoid comments like “TLDR”, which translates to: Too Long, Didn’t Read.
- Optimize your content – Pick keyword battles you can win! After determining the best keywords for your blog posts, make sure you’re reaching a keyword density of at least 2.7 percent. We provide a lot of tips for SEO here.
- Share the right content – As I mentioned earlier, your content needs to have value. Share tips, teach people how to do things, and give new context to older, already-published content.
- Be conversational – You must create a blog that interests people if you expect them to become a continual reader. Be conversational in your approach, but don’t forget to stay professional. Ask readers for their opinions, and be sure to share your content in all the right places (Facebook, Twitter, etc.).
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