Connect with Us

Powered by PR Newswire

  1. PR Learning Center
  2. Reach the Media
  3. Request Information
  • Print
  • Email
  • Share 
  • Blog it 
  • Blog Search 

"PR Newswire was a critical tool in helping my client maintain revenues. Faced with declining revenues, I needed to get them out of the box. While they weren’t ready to abandon their print and direct mail efforts, I helped them bolster their web and media presence. The PR Newswire effort definitely helped, especially enhancing our search engine optimization and pay-per-click efforts. When we saw the release distributed through dozens, if not hundreds, of sites on the web, we also saw our pay-per-click ads placed near the release. End result was increased traffic and a bump in their revenues."


Jim Fong
Diagnostics Plus

Read All Testimonials

From the PR Newswire Blog: 4 Essential Tips for Writing Effective Press Release Headlines

Share with Twitter Share with LinkedIn
November 17,2011


In a recent blog post by Sarah Skerik, PR Newswire's vice president of social media, Skerik shares and analyzes data regarding press release engagement and online sharing. Skerik provides an overview of four important items to keep in mind when crafting a headline. Key findings include:

  • Length – Headlines should be between 90-120 characters.  (Characters, including spaces. Not words.)
  • Keywords – Put your most important keyword at the beginning of the headline – within the first 65 characters.
  • Include numerals in the headline.  Readers like data points.
  • Utilize a subhead to add more detail.


Read full blog post here.


Looking for broad online syndication of your content? iReach from PR Newswire can help.  Click here to find out more.


Back to top