Connect with Us

Powered by PR Newswire

  1. PR Learning Center
  2. Reach the Media
  3. Request Information
 
  • Print
  • Email
  • Share 
  • Blog it 
  • Blog Search 

"PR Newswire was a critical tool in helping my client maintain revenues. Faced with declining revenues, I needed to get them out of the box. While they weren’t ready to abandon their print and direct mail efforts, I helped them bolster their web and media presence. The PR Newswire effort definitely helped, especially enhancing our search engine optimization and pay-per-click efforts. When we saw the release distributed through dozens, if not hundreds, of sites on the web, we also saw our pay-per-click ads placed near the release. End result was increased traffic and a bump in their revenues."

 

Jim Fong
Diagnostics Plus
diagnosticsplus.com

Read All Testimonials

Four Keys to More Successful Press Releases

Share with Twitter Share with LinkedIn
November 15,2011

 

As the name suggests, a press release is intended to communicate news and vital information to traditional and online media outlets. Strong headlines and a concise, well-structured narrative can ensure that the news is read by media organizations. Additionally, using researched keywords to enhance the search engine visibility of the content and incorporating social media links can help connect your message directly with online consumers.

Here are four items every small business owner should incorporate into press releases:

TOP DOWN

A successful press release catches the reader’s attention in the headline and puts the most important points in the summary and in the first paragraph, with subsequent paragraphs containing successively less vital and relevant information. Press releases have traditionally been structured in this way to allow media outlets, including newspapers and magazines, to identify the most newsworthy items first.  In the online marketplace, this structure continues to serve a practical purpose by incorporating important keywords within the beginning of the content.

Resource: Press Release Diagram

KEEP IT SHORT

Who? What? Where? When? Why? Media outlets want facts and search engines want relevant keywords relating to the press release’s content and hyperlinked to relevant websites.  Keeping your press release short and information will encourage media and online engagement with your message. Additionally, consumers respond to short, concise content that requires less time to read; this is especially true in the fast-paced world of online commerce and communications.

Resource: Press Release Template

SEO

The judicious and correct use of keywords within the press release is absolutely vital for boosting online visibility. These keywords make it possible for search engine algorithms to find and display the press release for end users. Without the right keywords, the effectiveness of the online press release campaign will be severely limited. Keywords should be relevant and directly related to the information provided.


SOCIAL MEDIA & CONTACT INFORMATION

The importance of social media in the online commercial environment is well known to most small businesses. By including links to the company’s website, Facebook and Twitter presence in the contact information at the end of the press release, companies can boost their overall visibility in the online community and provide more ways for consumers to interact with the company. Also, don’t forget to provide your direct contact details (phone/email) so journalists can easily contact you for interviews.

These four elements can increase the impact of press release campaigns and ensure the best possible results in terms of web traffic and enhanced visibility for your company’s products and services.

 

Looking for broad online syndication of your content? iReach from PR Newswire can help.  Click here to find out more.

 

Back to top