PR 101 eNEWSLETTER - SUBSCRIBE TODAY!
With simple tips and actionable advice, you'll be able to quickly and easily enhance the visibility of your product, service and brand.
“As President of a Las Vegas based boutique public relations firm working with limited staff and resources, I have found PR Newswire to be an extremely valuable tool in branding and marketing my clients. Representing small businesses and not-for-profit organizations with restrictive budgets (especially in the current economic climate), PR Newswire’s distribution services allows for what I note as the 4Es: the most efficient, effective and economical means of Exposure. Exposure that spans the nation and beyond! In addition to the traditional media pick-up, there are hundreds of TOP internet news rooms which post PR Newswire releases “word-for-word.” The internet news room postings have a two-fold effect: increasing the opportunity for media, businesses and consumers from across the globe to read the release, as well as enhancing the internet Search Engine Optimization (SEO) of the client and its product/service.”
Mary B. Vail, OSG
The Philanthropic Publicist
Enhancing Digital PR Efforts
Three ways to enhance your digital content and find new audiences
By Chris Sturk, Managing Editor, Mequoda
We’re in a new digital era. The ways people can learn new information and find new content are unlike anything we’ve seen in the past.
These areas are exactly what need to be utilized by online publicists, but not all professionals are taking the time to do it.
How have your press releases changed throughout the years? Are you focusing on the opportunities offered in the new digital environment? Take a look at the suggestions below to see if you can improve your online PR and promotional efforts.
Three ways to enhance your online press efforts
Make your content appealing: Consider what your press release is announcing. Is it a product, service, or live event? If so, you can easily enhance your efforts by adding to the press release. For an event, add a picture of the venue. For speakers, add a video clip (or a link to a video clip) to the press release so potential attendees can get an idea of what they’d experience. If you’re releasing a product, consider using a three dimensional image to add precision to your announcement.
Share the content in all the right places: Press release distribution websites are a no-brainer for your online PR efforts. Are you sharing your press through social networks, too? Facebook, Twitter, LinkedIn, and Pinterest could all be valuable tools for getting the most from your press. Try posting the press release on your website. Then use your copywriting skills to share the best message through each social network. While sharing on social networks, directly target journalists and bloggers who could help give your information a boost.
Optimize your content: Publicists didn’t worry about optimizing press releases for keyword phrases in the past. Today it’s a different story. If you target the right keywords, your press release can get included in Google News and your core audience may find the information.
PR professionals must become content producers and publishers of online content and can kick-start their efforts by incorporating some of the tips above.