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A Copywriters' Top New Year Tips for Online Content Marketing

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January 29,2014

By Julia McCoy, Express Writers

It’s that time of year again. A brand new year has just rolled around, and we are experiencing the first early moments. For online marketers, website owners, or any company with some online presence, it’s time to make these early New Year moments count. A great way to do that is by making it a priority to focus on your online advertising methods.

As a copywriter and the owner of a copywriting agency, I personally know there’s an unending list of reasons for 2014 being a fantastic year for focusing on your Internet-based content marketing. No matter what you product, from whitepapers for new traffic conversion incentives to regular blogs and press releases, there are huge opportunities this year for businesses and websites sending out quality content. Let’s look at the specifics of what some of these are.

A Copywriter’s Standpoint: Why Will 2014 Be A Bigger Year for Online Content?

Towards the end of 2012, authoritative sources like Copyblogger were stating that 2013 would be the year of the online writer. I completely agreed, and was excited.

Now that the year has ended and we are in 2014, I have a bird’s eye view of it all, and can tell you that 2014 will be a better year for the online writer.


2013 was a huge year for online writing, but you also had to teach your clients—and people in general—about it. This year, most people already know or have experienced the power of what content can do for them, from distributed press releases to blogs. Granted, I’m still clarifying on “copyrighting” vs. “copywriting” to those not invested in it—but most people who have websites already have heard of niche things like SEO blogging and Google Authorship. For the copywriter and anyone offering quality content writing, this means all you have to do is put yourself in a position to get found. People want and need online content—they just need to find a provider.

So, why are people already looking and knowledgeable about their need for content?

Because of the current monster-appetite-demand from SERPS for this content. Google ranks blogs, and press releases show up in personal subscription Google Alerts every day. The more you do of all of it, the more chances you have to show up for your keywords. Just think about all the articles published in 2013 about the need for content that educated hundreds to millions of people. People will already know about it—they will simply be ready to invest this year.

3 New Year Tips For Putting Out Quality Content

Let’s end with some of the best tips I can leave with you on 2014 content, in a nutshell.

  1. Consider content products you’ve never invested in before. These are just some of the content products you may not have tried out, and each one could be a new avenue for growth this year: press releases (writing and distribution), blogging for other sites besides your own (guest blogging), whitepapers, e-books, presentations to publicize on your business SlideShare account, scripts and videos, and infographics. There is literally so much out there.
  2. More is better. More when it comes to research; length; quality. When it comes to online content for 2014, longer is better. QuickSprout did a case study where a homepage with 1,200+ words ranked better than a 480 word home page. (This was done a year ago, but it still holds a valid point.) 2,000 word blogs have resulted personally in much better rankings for our own blog than the 500-words-or-less we regularly posted in 2012 and 2013. We post daily blogs in 1,000-2000 word amounts each. As long as the amounts you post are non-fluff.
  3. A regular schedule is a must. This is vital to all online content campaigns: blogging, press release writing and distribution, article production, website content. Blogging is best done on a regular schedule, to get Google to notice and rank, consistent reader engagements, and results. Don’t start blogging unless you can maintain it. (We post blogs every single day to achieve our consistent rankings.) Google actually penalizes for those who stop content flow after starting it—you could lose rankings by not keeping up on your content. There’s even more reasons why you should build a content habit. Stumped on content production ideas? A copywriter is your best solution. You can also check out our SocialMediaToday post on 20 topic ideas for content flow.


Julia McCoy is the CEO of Express Writers, a copywriting agency founded in 2011 with a team of over 60 writers and editors, and clients around the globe including the Bank of Austria and Procter & Gamble. Express Writers pulls from in-team training, peer conferences, expert knowledge, and continual research to ensure consistent quality standards in content creation and production.

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