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"PR Newswire was a critical tool in helping my client maintain revenues. Faced with declining revenues, I needed to get them out of the box. While they weren’t ready to abandon their print and direct mail efforts, I helped them bolster their web and media presence. The PR Newswire effort definitely helped, especially enhancing our search engine optimization and pay-per-click efforts. When we saw the release distributed through dozens, if not hundreds, of sites on the web, we also saw our pay-per-click ads placed near the release. End result was increased traffic and a bump in their revenues."


Jim Fong
Diagnostics Plus

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3 Reasons Your Small Business Needs a Website

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June 3,2015

By Emily Thomsen, PR Newswire


If you’re reading this on your desktop, tablet or mobile, it’s pretty safe to say, you understand the importance of a website. After all, it’s how content is delivered to consumers. Creating a website for your small business isn’t a difficult decision, of course you need a website! While small business owners and operators understand the multitude of hats being worn, adding a website seem intimidating. However, having a website is imperative to success in our modern and tech-savvy world.


Why have a website?


1) Educate your audience.

Your website helps all users discover who the business is and how it operates. Don’t wait for a reporter to uncover the hidden gem you are. Tell your story with your website. This information is key. Have you ever searched for a company or read reviews on a product? Consumers are in need of valid and effective communication. A website delivers who you are and what you do directly to your consumers without weeding through the vast online space.


2) Presentation is everything.

First impressions last forever. In a perfect world, no one judges books by their covers and no one will judge a business based on their website. But if your images are pixelated and your contact information leads to a page not found, your consumers will get the picture: staying up to date isn’t a priority for this business. The look and feel of your website applies to your “brand.” Make sure it is synonymous with who you are. If you need assistance, there are experts (like PR Newswire) who can help you build a user-friendly and professional branded website.


3) Archive=credibility.

What’s the difference between a first date and the 50th? You have established a history. The same is imperative for a website. This could be a blog or an archive of your press releases; this could be galleries of your images, YouTube videos or reviews. When content spans a time-frame, it adds history which means the business is established. This adds credibility. Added bonus is links to these different articles is great for building your online visibility!


How can PR Newswire fit into the equation?

PR Newswire’s MediaRoom solution can build a website for your business along with an automated feed for all press releases you distribute to appear on the website. We pride ourselves on the ease of use and dedication to finding the right solution for you. We also offer integrated social media options within the website. Looking to expand your current website? We can build a news center to house all information members of the media need to know. Whether you need a helping hand or a full-scale tutorial, PR Newswire is happy to partner with you for your business needs.




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