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3 Tips For Creating Killer Website Content

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October 22,2014

By Steve Lazuka, Zerys for Agencies


With more than a billion websites on the World Wide Web all vying to gain the attention of potential customers and blog readers, you’ll have to set yourself apart from the crowd if you want to attract your fair share of visitors. This is where content development comes in.

A well thought-out content development strategy helps to build trust and reliability, so it’s one of the most effective ways to create a solid online reputation. Your website’s content should be engaging and fresh so visitors see value in what you’re offering.

Your goal should be to create content that can’t be found elsewhere on the Internet. This might seem like a daunting task, since there are typically thousands of websites all talking about the same thing at any given time, but all you really need is a new spin on those old topics in order to breathe new life into them. With the help of these three content development tips, you’ll be creating crazy killer articles in no time:


Make Ideation a Priority

One of the toughest parts of content development is coming up with effective and unique topic ideas that will help your content go viral and be of value to readers. A great way to do this is to get feedback from your current website visitors. This will give you a chance to find out what challenges they face and which questions are weighing on their minds so you can address them on your website.

Asking your visitors to provide their feedback in writing will help ensure that they put some thought into the information they share, so you’ll probably gain more insight by sending out an email or snail mail survey as opposed to making phone calls. Here are a few more techniques that will make the ideation process productive for you:

  • Make your content actionable by telling visitors how to do something. For example if you promote sunglasses on your website, you can provide people with information like how to minimize the risk of tan lines around the eyes or unique ways to customize the glasses so they aren’t mistaken for someone else’s.
  • Be personable. Readers want to feel like you’re talking to them, not at them. Use examples and insights that will bring the user into the conversation.
  • Make use of the Google Keyword Tool to learn what your website visitors are looking.
  • Use the Google Trends website to discover what topics are trending.


It’s important to do a search for your topic ideas once you’ve come up with them to determine which angles have already been covered. This will make it easy for you to come up with an angle that won’t be found on competitors’ websites.


Create Authority

Readers want to know that the information they’re getting on websites they visit is reliable and accurate, so it’s essential to create some authority within your content. This will ensure that your readers see you as an expert in your field. Luckily, it’s easy to create some credibility by linking to quality websites that back up the information found in your content. For instance, you’ll want to link to authoritative websites like the Center for Disease Control when telling readers that heart disease is the leading cause of death in the United States.


Focus on Readability

Yet another important aspect of effective content development entails making sure that the information you share is easy to scan. The information offered in your content should be easy to find and understand. This should be done in a variety of ways such as:

  • Breaking up the content with two or more subheadings.
  • Using lists and bullet points to provide instructions or ideas.
  • Keeping sentences succinct when possible so the ideas you share are easy to comprehend. 


Photos also help to break up content and deliver visual information that can’t be portrayed through words.

You’ll find that these content development techniques help to quickly increase your readership, and may even take your profits to a new level. They key to finding success with these tips is consistency and integrity.

Steve Lazuka is the founder of Interact Media, creators of the Zerys Content Marketplace and Zerys for Agencies content marketing platforms. Follow Steve @SteveLazuka



About Zerys
Zerys is a powerful content project management tool and writer marketplace that makes it simple to manage any content project from start (strategy planning) to finish (auto-publishing). Zerys for Agencies is a custom, private-labeled solution that allows agencies to manage all their clients’ content projects from one, simple dashboard. Zerys was founded in 2008, and is now used by thousands of businesses and hundreds of marketing agencies.


For more information on how you can leverage different online marketing campaigns, check out PR Newswire's guide to creating content marketing campaigns for small business.

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