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The Philanthropic Publicist
3 Components to Building an Online Community
Having an active community is the first step in developing an audience.
By Chris Sturk, Managing Editor, Mequoda
A community consists of contributors who associate with your content matter. They will be active with your brand, from spreading your content to their contacts to creating content for you.
The larger the community you have, the quicker your audience will grow.
There are three main steps for building a community capable of significant audience development. These steps include:
Recruiting: You need to start by recruiting people who connect with your brand, are passionate about the subject matter, and would be interested in actively engaging with your audience members. People who are already blogging online would be great to recruit.
Managing: Supplying these community members with topics to write about each week is one way to manage their output. Your staff should edit all of the content before publishing it, to make sure the content is grammatically correct.
Motivating: Your community members will want a reason to be active with your brand. Offering outbound links from their articles is one way to interest them. If these community members have their own personal blog, an outbound link would be very beneficial to them.
How can you promote your company and content to potential community members? Creating and distributing search engine optimized press releases may help you find a larger potential group of interested writers, producers, and sharers.
Mequoda Group's Managing Editor, Chris Sturk compiles, edits and publishes posts on the Mequoda Daily blog. Mequoda Group offers consulting services for publishers on content marketing, online publishing, search engine optimization, email newsletter marketing, editorial management, landing page best practices, social media optimization and online business management.
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