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12 Ways to Build Up Your Email Marketing List

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July 30,2014

By Sarah Ware, Markerly

Email marketing is essential for most businesses. Think of how direct marketing has changed over the years; you used to have to pay for paper, printing and postage for every person you wanted to communicate with via direct marketing. Today, you can send an email for free, and in return increase your sales. All you need are the addresses of people who have opted-in.

As you read through ask yourself if you are forgetting any of these tactics in your day to day, and then look at how your list grows by implementing some simple “email habits!”

Remember, your first email always needs to be a confirmation of them opting in to receive future updates from your business to stay compliant, and all communications need to include an opt-out link should they want to be removed.

  1. Create Awesome Content. This one is the most obvious; if you are creating content people like, they will want to subscribe.
  2. Sweepstakes. Create a sweepstakes with a compelling giveaway and have people enter to win by providing their email address.
  3. Trade Shows. Aggressively collect cards and email addresses at trade shows. Think of how many cards you get after attending these conferences.
  4. Webinars. Hosting online webinars are a great way to collect email addresses as well as establish yourself as a thought leader by providing great content that others can learn from.
  5. Call to Action. Every page of your site needs to include a call to action to sign up for the email list.
  6. Pop Ups. Consider getting even more aggressive with your ask and have a pop up that visitors see after being on your page for a certain amount of time.
  7. Hello Bar. Put a hello bar on your page that asks visitors to sign up for your email list.
  8. Whitepaper. If you create a whitepaper or downloadable PDF you can give it away for free in exchange for an email address.
  9. Facebook Offers. Use your business page to create an offer and in return you’ll get the users email address.
  10. Facebook Authentication. You can put your blog or other valuable content behind a “paywall” that uses Facebook authentication and have the visitors sign off on allowing you to have their email address in exchange for the content.
  11. Guest Bloggers. Not only will having a guest post on your blog give your blog even richer content from another perspective, but it will also drive new readers to your blog because the guest will promote their post to their audience. Make sure you have the right calls to action on your site to truly optimize!
  12. Host an Event. If you host an event like a meetup or happy hour, you’ll be able to collect the attendee’s email addresses for your list.

Your subscribers have a choice of whether or not to receive content, so before sending make sure that what you’ve created is valuable to the end receiver so that you don’t experience a high level of unsubscribes. Keeping your email list up to date on press, special offers and new releases are good ways to stay in touch. If you start implementing these email collection tactics, you’d be surprised at how many opportunities you’ve been passing up everyday to build up your list.


Sarah Ware is the co-founder and chief executive of Markerly, an influencer marketing platform that advertises branded content to over 300 million people a month. Sarah is also a guest contributor to Forbes. You can follow her on Twitter, Facebook, or LinkedIn.



For more information on how you can leverage different online marketing campaigns, check out PR Newswire's guide to creating content marketing campaigns for small business.


Google+ profile of Sarah Ware, Markerly

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