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From the PR Newswire Blog: Writing Press Releases That Don’t Sound Like Advertisements

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January 3,2012


In this post from Sarah Skerik, PR Newswire's vice president of social media, Skerik provides tips on writing well-crafted and targeted press releases. Tips include:

  • Using multimedia to generate more views. 
  • Using quotes strategically.
  • Eliminating jargon and hyperbole.
  • And, more.


Please click here for the full blog post.


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