PR Learning Center
Learning Center - The PR Toolkit
The PR Toolkit is designed to help you understand the basics of public relations and online marketing and how PR Newswire can help you cost-effectively create visibility for your products, services or brand. Please enjoy the valuable small business resources (Tips, FAQs, educational articles and more) contained in this site, and if at any time you would like to speak to a PR Newswire representative, please complete the Request Information form.
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"I'm finding that a press release driven out via PR Newswire plays a huge role in driving traffic to my clients' website. When we target reporters with a customized pitch that includes the release for background purposes, the numbers go higher and for longer. Over a two-week period in February for one client, this approach resulted in a 128% increase in Web traffic."
Sally Hodge
Hodge Schindler Integrated Communications
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